Mastering Marketing Data Science : A Comprehensive Guide for Today's Marketers
Iain (University of Southampton, UK) Brown
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Management and Cost Accounting
Mike (University of Hull) Tayles
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Introduction to Management : Functions and Challenges
Dr Sarah Birrell (Senior Lecturer in Climate Change and Busines Ivory
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Business Economics
N. (Harvard University) Mankiw
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Advanced Issues in Partial Least Squares Structural Equation Modeling
Joe (University of South Alabama, USA) Hair
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MKTG
Carl (University of Texas, Arlington) McDaniel
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Business Research Methods
Barry (Ole Business School, University of Mississippi) Babin
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Code of Practice for Programme Management in the Built Environment
CIOB (The Chartered Institute of Building)
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie (The University of Kansas, USA) Hendershot
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Consumer Behavior
Wayne (University of Texas, Austin) Hoyer
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New Venture Creation : A Framework for Entrepreneurial Start-ups
Paul (University of Bedfordshire, UK) Burns
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Crisis Communications : A Casebook Approach
Kathleen (University of Washington, USA) Fearn-Banks
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Sustainable Innovation Reporting and Emerging Technologies : Promoting Accountability Through Artificial Intelligence, Blockchain, and the Internet of Things
Gennaro (University of Salerno, Italy) Maione
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Consumer Behaviour and Digital Transformation
Ayantunji (University of East London, UK) Gbadamosi
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The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
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Current Trends in Female Entrepreneurship : Innovation and Immigration
Michela (Tor Vergata University of Rome, Italy) Mari
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Current Trends in Female Entrepreneurship : Innovation and Immigration
Michela (Tor Vergata University of Rome, Italy) Mari
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Microeconomics for Managers : Principles and Applications
Richard B. (University of California, Irvine) McKenzie
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Investment Banks, Hedge Funds, and Private Equity
David P. (Professor of Finance, Kellogg School of Management, Stowell
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Developing Multicultural Leadership using Knowledge Dynamics and Cultural Intelligence
Dan (National University of Political Studies and Public Admini Paiuc
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