The Continuum of Consumer Choice
Gordon R. (University of Cardiff, UK) Foxall
In Stock - usually despatched within 24 hours
Format: Book (Hardback)
Visual Methods in Marketing and Consumer Research
Fatema (University of Greenwich, UK.) Kawaf
Pre-Order
Format: Book (Hardback)
Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues
Nor Aida (Universiti Kuala Lumpur, Malaysia) Abdul Rahman
Out of stock
Format: Book (Hardback)
Individuals in B2B Marketing : Sensemaking and Action in Context
Maria (Abo Akademi University, Finland.) Ivanova-Gongne
Pre-Order
Format: Book (Hardback)
Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
Download - Immediately Available
Format: eBook (PDF)
Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
Download - Immediately Available
Format: eBook (EPUB)
Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction
Dirk vom Lehn
Download - Immediately Available
Format: eBook (EPUB)
Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction
Dirk vom Lehn
Download - Immediately Available
Format: eBook (PDF)
Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction
Dirk vom Lehn
Out of stock
Format: Book (Hardback)
Consuming Atmospheres : Designing, Experiencing, and Researching Atmospheres in Consumption Spaces
Chloe (Manchester Metropolitan University, UK.) Steadman
In Stock - usually despatched within 24 hours
Format: Book (Hardback)
Business Digitalization : Corporate Identity and Reputation
Pantea (Middlesex University London, UK) Foroudi
Out of stock
Format: Book (Hardback)
Country-of-Origin Effect in International Business : Strategic and Consumer Perspectives
Anna (SGH Warsaw School of Economics, Poland.) Grudecka
Out of stock
Format: Book (Hardback)
Ethnic Hospitality Marketing : Authenticity and Quality Constructions in the Greek Food Industry
Elena Chatzopoulou
Out of stock
Format: Book (Hardback)
Artificial Intelligence for Marketing Management
Park (University of Southern Queensland, Australia) Thaichon
Out of stock
Format: Book (Hardback)
Religion and Consumer Behaviour : Influence of Religiosity and Culture on Consumption
Gaurav Gupta
Out of stock
Format: Book (Hardback)
Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
Out of stock
Format: Book (Hardback)
Corporate Social Responsibility and Marketing Ethics : The Effects of Value-Based Marketing on Consumer Behaviour
Honorata Howaniec
Out of stock
Format: Book (Hardback)
