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Individuals in B2B Marketing : Sensemaking and Action in Context - Book

Individuals in B2B Marketing : Sensemaking and Action in Context

Maria (Abo Akademi University, Finland.) Ivanova-Gongne

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£135.00

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Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction - Book

Peopling Marketing, Organization, and Technology : Interactionist Studies in Marketing Interaction

Dirk vom Lehn

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Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues - Book

Corporate Branding in Logistics and Transportation : Recent Developments and Emerging Issues

Nor Aida (Universiti Kuala Lumpur, Malaysia) Abdul Rahman

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Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management - Book

Digital Transformation and Corporate Branding : Opportunities and Pitfalls for Identity and Reputation Management

Maria Teresa (University of Salerno, Italy) Cuomo

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Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places - Book

Place Branding and Marketing from a Policy Perspective : Building Effective Strategies for Places

Vincent (Universite Libre de Bruxelles, Belgium.) Mabillard

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£135.00

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Business Digitalization : Corporate Identity and Reputation - Book

Business Digitalization : Corporate Identity and Reputation

Pantea (Middlesex University London, UK) Foroudi

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£135.00

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Building Corporate Identity, Image and Reputation in the Digital Era - eBook

Building Corporate Identity, Image and Reputation in the Digital Era

T C Melewar

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Building Corporate Identity, Image and Reputation in the Digital Era - eBook

Building Corporate Identity, Image and Reputation in the Digital Era

T C Melewar

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Corporate Heritage Marketing : Using the Past as a Strategic Asset - eBook

Corporate Heritage Marketing : Using the Past as a Strategic Asset

Angelo Riviezzo

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Corporate Heritage Marketing : Using the Past as a Strategic Asset - eBook

Corporate Heritage Marketing : Using the Past as a Strategic Asset

Angelo Riviezzo

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Charity Marketing : Contemporary Issues, Research and Practice - eBook

Charity Marketing : Contemporary Issues, Research and Practice

Fran Hyde

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Charity Marketing : Contemporary Issues, Research and Practice - eBook

Charity Marketing : Contemporary Issues, Research and Practice

Fran Hyde

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Decoding Coca-Cola : A Biography of a Global Brand - Book

Decoding Coca-Cola : A Biography of a Global Brand

Robert (RMIT, Australia) Crawford

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£135.00

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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior - Book

European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior

Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat

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£125.00

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Artificial Intelligence for Marketing Management - Book

Artificial Intelligence for Marketing Management

Park (University of Southern Queensland, Australia) Thaichon

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£125.00

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Corporate Social Responsibility and Marketing Ethics : The Effects of Value-Based Marketing on Consumer Behaviour - Book

Corporate Social Responsibility and Marketing Ethics : The Effects of Value-Based Marketing on Consumer Behaviour

Honorata Howaniec

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Marketing in Developing Nations : Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East - Book

Marketing in Developing Nations : Contemporary Developments, Cases and Problems in Africa, Asia and the Middle East

Ayodele C. (University of Lagos, Nigeria) Oniku

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Marketing and Gamification : Applications, Challenges, and Ethics - Book

Marketing and Gamification : Applications, Challenges, and Ethics

Sahil Gupta

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Money and Marketing in the Art World - Book

Money and Marketing in the Art World

Henrik Hagtvedt

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£135.00

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Money and Marketing in the Art World - Book

Money and Marketing in the Art World

Henrik Hagtvedt

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Strategic Brand Management in Higher Education - Book

Strategic Brand Management in Higher Education

Bang Nguyen

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Building Corporate Identity, Image and Reputation in the Digital Era - Book

Building Corporate Identity, Image and Reputation in the Digital Era

T C Melewar

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Internal Marketing : Theories, Perspectives, and Stakeholders - Book

Internal Marketing : Theories, Perspectives, and Stakeholders

David M. (Newcastle Business School, UK) Brown

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£135.00

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Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth - Book

Driving Consumer Engagement in Social Media : Influencing Electronic Word of Mouth

Anna (University of Warsaw, Poland) Bianchi

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£135.00

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