Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
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Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
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Corporate Heritage Marketing : Using the Past as a Strategic Asset
Angelo Riviezzo
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Corporate Heritage Marketing : Using the Past as a Strategic Asset
Angelo Riviezzo
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New Consumer Culture in China : The Flower Market and New Everyday Consumption
Xi Liu
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New Consumer Culture in China : The Flower Market and New Everyday Consumption
Xi Liu
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Charity Marketing : Contemporary Issues, Research and Practice
Fran Hyde
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Charity Marketing : Contemporary Issues, Research and Practice
Fran Hyde
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