Reputation Management : Marketing 04.05 Paperback / softback
by Gerry Griffin
Part of the Express Exec series
Paperback / softback
Description
Fast track route to mastering all aspects of reputation management Covers all the key techniques for successful reputationmanagement, from understanding interest groups to communicating keymessages, and from selecting the best channels to developing atactical plan Examples and lessons from some of the world's most successfulbusinesses, including Unilever, Bitor and Royal Dutch Shell Includes a glossary of key concepts and a comprehensive resourcesguide ExpressExec is a unique business resource of one hundred books.These books present the best current thinking and span the entirerange of contemporary business practice.
Each book gives you thekey concepts behind the subject and the techniques to implement theideas effectively, together with lessons from benchmark companiesand ideas from the world's smartest thinkers. ExpressExec is organised into ten core subject areas making iteasy to find the information you need: 01 Innovation 02 Enterprise 03 Strategy 04 Marketing 05 Finance 06 Operations and Technology 07 Organizations 08 Leading 09 People 10 Life and Work ExpressExec is a perfect learning solution for people who need tomaster the latest business thinking and practice quickly.
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:122 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:13/12/2001
- Category:
- ISBN:9781841122311
Information
-
Available to Order - This title is available to order, with delivery expected within 2 weeks
- Format:Paperback / softback
- Pages:122 pages
- Publisher:John Wiley and Sons Ltd
- Publication Date:13/12/2001
- Category:
- ISBN:9781841122311
