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Plant-Based Food Consumption : Products, Consumers and Strategies, Paperback / softback Book

Plant-Based Food Consumption : Products, Consumers and Strategies Paperback / softback

Edited by Giovanna (Associate Professor, School of Business and Economics, UiT The Arctic University Bertella, Cristina (Associate Professor in Agricultural Science, Universita Telematica San Raffaele, Santini

Part of the Woodhead Publishing Series in Consumer Science and Strategic Marketing series

Paperback / softback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Plant-Based Food Consumption: Product, Consumers and Strategies explores the phenomenon of plant-based food consumption, specifically that which follows flexitarian, reducetarian, vegetarian and vegan diets.

The book provides an overview of plant-based food products and their associated health and nutrition benefits, drawbacks, potential consumers, and strategies for approaching this emerging market.

Moving from the analysis of consumers’ motivations and needs, the book describes how companies manage new product development or product rejuvenation.

In addition, the book provides consumer science and marketing strategies through short case studies designed to help the reader understand how to put theory to practice. Food scientists, food developers, food marketers, academics and students studying related areas will benefit from this important reference.

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£155.00

Available to Order - This title is available to order, with delivery expected within 2 weeks
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