Research Themes for Events Hardback
Edited by Rebecca (Queen Margaret University, UK) Finkel, David (University of the West of Scotland, UK) McGillivray, Gayle (University of the West of Scotland, UK) McPherson, Dr Peter (Department Head, Leeds Beckett University, UK) Robinson
Hardback
Description
*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
Information
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Only a few left - usually despatched within 24 hours
- Format:Hardback
- Pages:192 pages
- Publisher:CABI Publishing
- Publication Date:25/10/2013
- Category:
- ISBN:9781780642529
£84.85
£79.69
Information
-
Only a few left - usually despatched within 24 hours
- Format:Hardback
- Pages:192 pages
- Publisher:CABI Publishing
- Publication Date:25/10/2013
- Category:
- ISBN:9781780642529