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Research Themes for Events, Hardback Book

Research Themes for Events Hardback

Edited by Rebecca (Queen Margaret University, UK) Finkel, David (University of the West of Scotland, UK) McGillivray, Gayle (University of the West of Scotland, UK) McPherson, Dr Peter (Department Head, Leeds Beckett University, UK) Robinson

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*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

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