Successful Product Management : Tool Box for Professional Product Management and Product Marketing
Klaus J. Aumayr
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Pyramid Principle, The : Logic in Writing and Thinking
Barbara Minto
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Digital Business : Strategy, Management & Transformation
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Understanding Defi : The Roles, Tools, Risks, and Rewards of Decentralized Finance
Alexandra Damsker
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Managing Organisational Change
Allan Ramdhony
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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People-Centric Organizational Change : Engaging Employees with Business Transformation
Professor Julie Hodges
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Fundamentals of Organizational Behaviour : Principles and Applications for Improving Workplace Performance
Chia-Yu Kou-Barrett
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Cyber Risk Management : Prioritize Threats, Identify Vulnerabilities and Apply Controls
Christopher J Hodson
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Agile and Business Analysis : Practical guidance for IT professionals
Lynda Girvan
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Introduction to Sport Marketing
Aaron C.T. (Loughborough University London, UK) Smith
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A Hands-on Introduction to Big Data Analytics
Funmi Obembe
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Qualitative Research Methods for Business Students : A Global Approach
Kingsley Obi Omeihe
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Business Ethics : The Sustainable and Responsible Way
Sunil G Savur
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Entrepreneurship : A Contemporary & Global Approach
David Deakins
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Constructing Research Questions : Doing Interesting Research
Mats Alvesson
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Architecture Modernization
Nick Tune
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Open Banking and Financial Inclusion : Creating a Financial System That Provides Security and Equity
Ellie Duncan
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Reward Management : Alternatives, Consequences and Contexts
Sarah Jones
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The Logistics and Supply Chain Toolkit : Over 100 Tools for Transport, Warehousing and Inventory Management
Gwynne Richards
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Customer-Centric Innovation in Finance : Leveraging Human Insights to Drive Product Innovation in the Digital Age
Dr Erin B Taylor
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