Advertising and Promotion
Chris Hackley
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Integrated Marketing Communication : Creative Strategy from Idea to Implementation
Robyn Blakeman
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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Advertising Design by Medium : A Visual and Verbal Approach
Robyn Blakeman
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Marketing and Social Construction : Exploring the Rhetorics of Managed Consumption
Chris Hackley
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Advertising Campaign Design : Just the Essentials
Robyn Blakeman
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Advertising Campaign Design : Just the Essentials
Robyn Blakeman
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Rethinking Advertising as Paratextual Communication
Chris Hackley
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