Segmentation, Revenue Management and Pricing Analytics
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Market Research In A Week : Market Research In Seven Simple Steps
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CB (with CB Online, 1 term (6 months) Printed Access Card)
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Choice-Based Conjoint Analysis : Models and Designs
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Summary: The Popcorn Report
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Summary: Simply Better
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Summary: The Long Tail
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Value First, Then Price : Building Value-Based Pricing Strategies
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
John Karolefski
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A Year Without "Made in China" : One Family's True Life Adventure in the Global Economy
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Elite China : Luxury Consumer Behavior in China
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
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