New Marketing Playbook, The : The Latest Tools And Techniques To Grow Your Business
Ritchie Mehta
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Naming and Framing : Understanding the Power of Words across Disciplines, Domains, and Modalities
Viktor Smith
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas Hinterhuber
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The Smarter Screen : What Your Business Can Learn from the Way Consumers Think Online
Shlomo Benartzi
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
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Stress, Affluence and Sustainable Consumption
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Product Analytics : Applied Data Science Techniques for Actionable Consumer Insights
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Marketing Analytics : Based on First Principles
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Customer Relationship Management : Concepts and Technologies
Francis Buttle
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Satisfaction: A Behavioral Perspective on the Consumer : A Behavioral Perspective on the Consumer
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Building Customer-brand Relationships
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Customer Engagement : Contemporary issues and challenges
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Routledge International Handbook of Consumer Psychology
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Brand Breakout : How Emerging Market Brands Will Go Global
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Understanding Children as Consumers
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Priceless : The Hidden Psychology of Value
William Poundstone
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Hello, My Name Is Awesome : How to Create Brand Names That Stick
Alexandra Watkins
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Why People Buy : Motivation Research and Its Successful Application
Louis Cheskin
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Summary: The Popcorn Report
BusinessNews Publishing
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Summary: Simply Better
BusinessNews Publishing
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Summary: The Art of Pricing
BusinessNews Publishing
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Summary: The Best Service Is No Service
BusinessNews Publishing
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