The Handbook of Brand Management Scales
Lia Zarantonello
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The ROI of Pricing : Measuring the Impact and Making the Business Case
Stephan Liozu
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Concise Encyclopedia of Church and Religious Organization Marketing
Robert E Stevens
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Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-tail
Angeline Close Scheinbaum
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Online Consumer Behavior : Theory and Research in Social Media, Advertising and E-tail
Angeline Close Scheinbaum
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Consumer Behavior in Travel and Tourism
Kaye Sung Chon
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Consumer Behaviour in Sport and Events
Daniel Funk
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The Challenge for Japanese Multinationals : Strategic Issues for Global Management
H. Takahashi
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How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success
L. Flores
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The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
M. Fisher
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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Trade Marketing Focus : Empower Key Influencing Factors
PA Basheer BSc. MA MBA
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The Discourse of Online Consumer Reviews
Dr Camilla Vasquez
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The Impulse Economy : Understanding Mobile Shoppers and What Makes Them Buy
Gary Schwartz
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Statistics for Marketing and Consumer Research
Mario (University of Bologna, Italy) Mazzocchi
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No-Fail Retail : Merchandising Techniques for Stores
Regina Blessa
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The Experience-Centric Organization : How to Win Through Customer Experience
Simon David Clatworthy
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Stated Choice Methods : Analysis and Applications
Jordan J. (University of Sydney) Louviere
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Consumer India : Inside the Indian Mind and Wallet
Dheeraj Sinha
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Powerlines : Words That Sell Brands, Grip Fans, and Sometimes Change History
Steve Cone
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray Poynter
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