Brand Breakout : How Emerging Market Brands Will Go Global
Nirmalya Kumar
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Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods
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Practical Ethnography : A Guide to Doing Ethnography in the Private Sector
Sam Ladner
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Cambridge Handbook of Consumer Psychology
Michael I. Norton
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Cambridge Handbook of Consumer Psychology
Michael I. Norton
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Understanding Children as Consumers
David Marshall
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
John Karolefski
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The Smarter Screen : What Your Business Can Learn from the Way Consumers Think Online
Shlomo Benartzi
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Hello, My Name Is Awesome : How to Create Brand Names That Stick
Alexandra Watkins
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A Year Without "Made in China" : One Family's True Life Adventure in the Global Economy
Sara Bongiorni
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Why People Buy : Motivation Research and Its Successful Application
Louis Cheskin
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Value First, Then Price : Building Value-Based Pricing Strategies
Andreas Hinterhuber
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Elite China : Luxury Consumer Behavior in China
Pierre Xiao Lu
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
John Karolefski
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Marketing Analytics : Based on First Principles
Robert W. Palmatier
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Customer Relationship Management : Concepts and Technologies
Francis Buttle
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Summary: The Popcorn Report
BusinessNews Publishing
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Summary: Simply Better
BusinessNews Publishing
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Summary: The Art of Pricing
BusinessNews Publishing
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Summary: The Best Service Is No Service
BusinessNews Publishing
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