A History of American Consumption : Threads of Meaning, Gender, and Resistance
Terrence Witkowski
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Routledge Handbook of Political Advertising
Christina Holtz-Bacha
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Routledge Handbook of Political Advertising
Christina Holtz-Bacha
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European Media in Crisis : Values, Risks and Policies
Josef Trappel
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Intimacy on the Internet : Media Representations of Online Connections
Lauren Rosewarne
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Intimacy on the Internet : Media Representations of Online Connections
Lauren Rosewarne
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The Advertising Agency (RLE Marketing) : Procedure and Practice
Floyd Y. Keeler
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The Advertising Agency (RLE Marketing) : Procedure and Practice
Floyd Y. Keeler
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Industrial Advertising Copy (RLE Marketing)
R. Bigelow Lockwood
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Industrial Advertising Copy (RLE Marketing)
R. Bigelow Lockwood
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The Early Advertising Scene (RLE Marketing)
Harden B. Leachman
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The Early Advertising Scene (RLE Marketing)
Harden B. Leachman
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Attention, Attitude, and Affect in Response To Advertising
Eddie M. Clark
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Design for Media : A Handbook for Students and Professionals in Journalism, PR, and Advertising
Di Hand
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Design for Media : A Handbook for Students and Professionals in Journalism, PR, and Advertising
Di Hand
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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
Don (Northwestern University, USA) Schultz
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The Evolution of Integrated Marketing Communications : The Customer-driven Marketplace
Don (Northwestern University, USA) Schultz
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng Liu
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Computational Advertising : Market and Technologies for Internet Commercial Monetization
Peng Liu
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Electronic Word of Mouth as a Promotional Technique : New Insights from Social Media
Shu-Chuan Chu
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