Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Angie Hendershot
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More
Charles Marsh
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Becoming a Public Relations Writer : Strategic Writing for Emerging and Established Media
Ronald D. Smith
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Developing Insights on Branding in the B2B Context : Case Studies from Business Practice
Nikolina Koporcic
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Promotion in the Merchandising Environment
Swanson Kristen K. Swanson
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Promotion in the Merchandising Environment
Swanson Kristen K. Swanson
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None Integrated Marketing Communication : Putting the Human Person at the Core
Jerry Kliatchko
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None How and What Marketing Algorithms Think
Roberto Brognara
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The Advertising Age Encyclopedia of Advertising
John McDonough
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The Advertising Age Encyclopedia of Advertising
John McDonough
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Routledge Library Editions: Advertising
Various
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Ratings Analysis : Audience Measurement and Analytics
James Webster
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Ratings Analysis : Audience Measurement and Analytics
James Webster
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When Ads Work : New Proof That Advertising Triggers Sales
David M Jones
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When Ads Work : New Proof That Advertising Triggers Sales
David M Jones
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The Global Advertising Regulation Handbook
Mary Alice Shaver
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The Global Advertising Regulation Handbook
Mary Alice Shaver
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Now Media : The Evolution of Electronic Communication
Norman J. Medoff
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Now Media : The Evolution of Electronic Communication
Norman J. Medoff
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Principles of Strategic Communication
Derina Holtzhausen
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