The Corporate Reputation of Multinational Corporations : An Analysis of Consumers' Perceptions of Corporate Reputation and its Effects Across Nations Paperback / softback
by Cathrin Huber
Part of the Handel und Internationales Marketing Retailing and International Marketing series
Paperback / softback
Description
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.
She shows that country-specific factors like cultural or political factors, but also institutional differences between countries as well as firm-specific resources in a country influence the corporate reputation-consumer behavior relationship.
Additionally, an overview of the main cultural approaches and how they influence consumers’ corporate reputation perceptions is given.
Information
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Item not Available
- Format:Paperback / softback
- Pages:181 pages, 10 Illustrations, black and white; XX, 181 p. 10 illus.
- Publisher:Springer
- Publication Date:07/11/2017
- Category:
- ISBN:9783658197636
Other Formats
- PDF from £38.24
Information
-
Item not Available
- Format:Paperback / softback
- Pages:181 pages, 10 Illustrations, black and white; XX, 181 p. 10 illus.
- Publisher:Springer
- Publication Date:07/11/2017
- Category:
- ISBN:9783658197636
