Consumer Culture Theory Hardback
Edited by Domen (University of Southern Denmark, Denmark) Bajde, Dannie (University of Southern Denmark, Denmark) Kjeldgaard, Russell W. (Schulich School of Business, York University, UK) Belk
Part of the Research in Consumer Behavior series
Hardback
Description
The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference held in Denmark in June 2018.
Aligned with the conference's thematic emphasis on storytelling, the contributors' research stories open the eyes and minds of readers to thought-provoking ideas, theories, and contexts.
This book will allow researchers and graduate students working in the area of consumer research and marketing to explore three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'.
The volume concludes with an awarded paper by Brown, who takes a critical look at the quality of storytelling in the CCT tradition and helps us learn from the great storytellers of the past.
Information
-
Out of stock
- Format:Hardback
- Pages:216 pages
- Publisher:Emerald Publishing Limited
- Publication Date:10/04/2019
- Category:
- ISBN:9781787542860
Information
-
Out of stock
- Format:Hardback
- Pages:216 pages
- Publisher:Emerald Publishing Limited
- Publication Date:10/04/2019
- Category:
- ISBN:9781787542860
