Applied Marketing Analytics Using R
Gokhan Yildirim
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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Brand Fusion : Purpose-driven brand strategy
Terry Smith
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Consumer Behaviour in Sport and Events
Daniel Funk
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From Trump to Biden and Beyond : Reimagining US-China Relations
Earl A. Carr Jr.
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Marketing Research : A Managerial Approach
Al Marshall
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Genes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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Digital Analytics for Marketing
A. Karim Feroz
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (B&C Consulting Group) Batat
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Research Methods in Luxury Management
Michael J. G. (University of Leeds, UK) Parnwell
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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska
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Product Analytics : Applied Data Science Techniques for Actionable Consumer Insights
Joanne Rodrigues
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Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency
C. Keith (University of Central Florida, Orlando, USA) Harrison
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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
Wilson Ozuem
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The Consumer Interest (RLE Consumer Behaviour) : Dimensions and Policy Implications
J. D. Forbes
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Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement
Kathy Knox
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