Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Data Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges
R. Boire
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
ACNielsen
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Inside Information : Making Sense of Marketing Data
D. V. L. Smith
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Commitment-Led Marketing : The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr
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Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies
Philipp Klaus
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Brand Romance : Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Y. Kusume
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From Chinese Brand Culture to Global Brands : Insights from aesthetics, fashion and history
W. Zhiyan
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The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
M. Fisher
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The Affluent Consumer : Marketing and Selling the Luxury Lifestyle
Ronald D. Michman
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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
Sara Dolnicar
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Customers Know You Suck : Actionable CX Strategies to Better Understand, Attract, and Retain Customers
Debbie Levitt
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Which Winegrape Varieties Are Grown Where? A Global Empirical Picture
Kym Anderson
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Creating Images and the Psychology of Marketing Communication
Lynn R. Kahle
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Projective Techniques and Sort-Based Research Methods
Paul M.W. Hackett
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