Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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Digital Analytics for Marketing
A. Karim Feroz
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (B&C Consulting Group) Batat
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Quick Start Resources for Internet Marketing : Internet marketing fast start resource
Billy K Stephens
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Strategieentwicklung mit Design Thinking : Mit Innovation zu Wettbewerbsvorteilen
Claude Diderich
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Neuro-Advertising : Brain-friendly advertising for more success in your market
Elke Schwarz
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Research Methods in Luxury Management
Michael J. G. (University of Leeds, UK) Parnwell
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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska
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Information Asymmetry in Online Advertising
Jan W. (Cracow University of Economics, Poland) Wiktor
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The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch
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Philosophy of Marketing : The New Realist Approach
Matteo Giannasi
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Marketing on the Move : Mobile Trend Marketing
Emma Swithdorf
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Interviewing Users : How to Uncover Compelling Insights
Steve Portigal
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Market Research with Panels : Types, Surveys, Analysis, and Applications
Martin Gunther
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
ACNielsen
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Inside Information : Making Sense of Marketing Data
D. V. L. Smith
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Commitment-Led Marketing : The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr
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Measuring Customer Experience : How to Develop and Execute the Most Profitable Customer Experience Strategies
Philipp Klaus
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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Doing Anthropology in Consumer Research
Patricia L Sunderland
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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