Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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Open Labs and Innovation Management : The Dynamics of Communities and Ecosystems
Valerie (Paris School of Business, France) Merindol
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The Pricing Compass : Finding the Solution to Your Pricing Puzzle
Jan Y. Yang
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Digital Influence on Consumer Habits : Marketing Challenges and Opportunities
Nripendra (Pennsylvania Western University, USA) Singh
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Emerging Technologies in Business : Innovation Strategies for Competitive Advantage
Andrei O. J. Kwok
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael Solomon
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Obviously Awesome : How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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The Trend Forecaster's Handbook : Second Edition
Martin Raymond
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Asking for trouble : Understanding what people think when you can't trust what they say
Jon Cohen
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The E5 Movement : Leadership through the rule of Five
Paul Dupuis
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A Dictionary of Marketing
Charles Doyle
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The Practice of Market Research : An Introduction
Yvonne McGivern
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