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Kiyoshi Suzaki
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IRCD Services Marketing
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Gilbert (University of Wisconsin) Churchill
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Dawn (Vanderbilt University) Iacobucci
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The Strategy and Tactics of Pricing : A Guide to Growing More Profitably
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The Seven Myths of Customer Management : How to be Customer-Driven without Being Customer-Led
John Abram
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The Therapist's Advertising and Marketing Kit
Laurie C. (Barrington, Illinois) Grand
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Commodity Advertising : The Economics and Measurement of Generic Programs
Olan D. Forker
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Handbook of Demographics for Marketing & Advertising : New Trends in the American Marketplace
William Lazer
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