B2B Brand Management
Philip Kotler
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Marketing Management : European Edition
Philip Kotler
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H2H Marketing : The Genesis of Human-to-Human Marketing
Philip Kotler
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An Instructor's Manual to H2H Marketing Case Studies : Teach Human-to-Human Marketing Effectively
Philip Kotler
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Principles of Marketing, Plus Principles of Marketing Access Card with Pearson Etext
Philip Kotler
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Marketing Management : An Asian Perspective
Ang Swee Hoon
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HBR's 10 Must Reads on Strategic Marketing (with featured article "Marketing Myopia," by Theodore Levitt)
Clayton M. Christensen
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Marketing Management with MyMarketingLab, Global Edition
Philip Kotler
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Principles of Marketing plus Pearson MyLab Marketing with Pearson eText, Global Edition
Philip Kotler
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A Stakeholder Approach to Corporate Social Responsibility : Pressures, Conflicts, and Reconciliation
Philip Kotler
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Strategic Marketing For Health Care Organizations : Building A Customer-Driven Health System
Philip Kotler
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Museum Marketing and Strategy : Designing Missions, Building Audiences, Generating Revenue and Resources
Neil G. Kotler
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H2H-Marketing - von Menschen fur Menschen : Marketing mit mehr Verantwortung und Nachhaltigkeit - Konzeption und Umsetzung
Philip Kotler
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Transformational Sales : Making a Difference with Strategic Customers
Philip Kotler
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Ingredient Branding : Making the Invisible Visible
Philip Kotler
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