Differentiate or Die : Survival in Our Era of Killer Competition
Jack Trout
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Format: Book (Hardback)
Selling Luxury : Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale
Robin Lent
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Format: Book (Hardback)
Service Design for Business : A Practical Guide to Optimizing the Customer Experience
Ben Reason
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How Brands Become Icons : The Principles of Cultural Branding
D. B. Holt
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Format: Book (Hardback)
Platform Revolution : How Networked Markets Are Transforming the Economy--and How to Make Them Work for You
Geoffrey G. Parker
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Uncommon Service : How to Win by Putting Customers at the Core of Your Business
Frances Frei
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Chief Customer Officer 2.0 : How to Build Your Customer-Driven Growth Engine
Jeanne Bliss
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Sense : The book that uses sensory science to make you happier
Russell Jones
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Format: Book (Hardback)
How Brands Grow 2 Revised Edition : Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Jenni (Research Professor and Associate Director, Research P Romaniuk
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Format: Book (Hardback)
Implementing Value Pricing : A Radical Business Model for Professional Firms
Ronald J. (VeraSage Institute in California, USA) Baker
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The Customer Success Professional's Handbook : How to Thrive in One of the World's Fastest Growing Careers--While Driving Growth For Your Company
Ashvin Vaidyanathan
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Format: Book (Hardback)
Beyond Disruption : Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs
W. Chan Kim
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Format: Book (Hardback)
Gap Selling : Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
Keenan
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Format: Book (Hardback)
Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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Format: Book (Hardback)
Goodvertising : Creative Advertising that Cares
Thomas Kolster
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Format: Book (Hardback)
The Art of Client Service : The Classic Guide, Updated for Today's Marketers and Advertisers
Robert (University of Texas at Austin) Solomon
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Format: Book (Hardback)
The Experience Economy, With a New Preface by the Authors : Competing for Customer Time, Attention, and Money
B. Joseph Pine II
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Format: Book (Hardback)
The PR Masterclass : How to develop a public relations strategy that works!
Alex Singleton
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Format: Book (Hardback)
Sales EQ : How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal
Jeb Blount
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Format: Book (Hardback)
The Beauty of Time Travel : Officine Universelle Buly and the Work of Ramdane Touhami
Gestalten
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Format: Book (Hardback)
The Irresistible Offer : How to Sell Your Product or Service in 3 Seconds or Less
Mark Joyner
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Share This : The Social Media Handbook for PR Professionals
CIPR (Chartered Institute of Public Relations)
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Format: Book (Hardback)
Winning the Story Wars : Why Those Who Tell (and Live) the Best Stories Will Rule the Future
Jonah Sachs
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Format: Book (Hardback)
