Influence, New and Expanded UK : The Psychology of Persuasion
Robert B, PhD Cialdini
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Consumer Behavior, Global Edition
Michael Solomon
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Million Dollar Weekend : The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
Noah Kagan
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Basic Marketing Research : Customer Insights and Managerial Action
Gilbert (University of Wisconsin) Churchill
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Do Penguins Eat Peaches? : And other unexpected ways to discover what your customers want
Katie Tucker
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Applied Marketing Analytics Using R
Gokhan Yildirim
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How to Research Trends (Revised Edition) : Move Beyond Trendwatching to Kickstart Innovation
Els Dragt
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Lean Analytics : Use Data to Build a Better Startup Faster
Alistair Croll
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat
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Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
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Transhumanisms and Biotechnologies in Consumer Society
Jennifer Takhar
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The Routledge Handbook of Digital Consumption
Rosa Llamas
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Anti-Consumption : Exploring the Opposition to Consumer Culture
Helene Cherrier
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Practical Digital Marketing and AI Psychology : How to gain online consumer trust and sales using technologies and psychology
J. Jonathan Gabay
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The Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill
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Creating the Viewer : Market Research and the Evolving Media Ecosystem
Justin Wyatt
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The 22 Immutable Laws of Branding : How to Build a Product or Service into a World-Class Brand
Al Ries
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Consumer Behavior: Buying, Having, and Being, Global Edition
Michael Solomon
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Obviously Awesome : How to Nail Product Positioning so Customers Get It, Buy It, Love It
April Dunford
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Narrative Economics : How Stories Go Viral and Drive Major Economic Events
Robert J. Shiller
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Qualitative Consumer and Marketing Research
Russell W. Belk
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