Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods
S. Finlay
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Tourism Behaviour : Travellers' Decisions and Actions
Roger (Kent Institute of Business & Technology, Australia) March
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Consumer Behaviour : Implications for Marketing Strategy
Cathy Neal
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Consumer Experience Factor Influences Business Success
Johnny Ch Lok
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Consumer Behavioral Psychological Prediction
Johnny Ch Lok
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Space Tourism Leisure Behavioral Economic : Consumption Model
Johnny Ch Lok
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity : For Reason, Realism, Truth and Objectivity
Shelby D. Hunt
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Marketing Research for Non-profit, Community and Creative Organizations
Bonita Kolb
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Consumer Research : Introspective Essays on the Study of Consumption
Morris B. Holbrook
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Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research (Volume 9)
Gordon C, II Bruner
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Market Response and Marketing Mix Models : Trends and Research Opportunities
Douglas Bowman
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Marketing Expenditures and Word-of-Mouth Communication : Complements or Substitutes?
Guillermo Armelini
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Loyalty Programs : Generalizations on Their Adoption, Effectiveness and Design
Tammo H.A. Bijmolt
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Product Assortment and Consumer Choice : An Interdisciplinary Review
Alexander Chernev
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The Emotional Shopper : Assessing the Effectiveness of Retail Therapy
Leonard Lee
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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
Wilson Ozuem
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Strategic Communication Research in the Age of AI : Quantitative and Qualitative Methods
Young Joon Lim
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Using Installed Base Selling to Maximize Revenue : A Step-by-Step Approach to Achieving Long-Term Profitable Growth
Remi Gicquel
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