No Bullsh*t Change : An 8 Step Guide for Leaders
Chris Hirst
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Raving Fans!
Kenneth Blanchard
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It's Not How Good You Are, It's How Good You Want to Be : The world's best-selling book by Paul Arden
Paul Arden
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The Zoo
Jamie Mollart
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The Smart Advertising Book : How to deliver advertising that grows your brand
Dan White
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Meatball Sundae : How new marketing is transforming the business world (and how to thrive in it)
Seth Godin
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Marketing Communications : Integrating Online and Offline, Customer Engagement and Digital Technologies
PR Smith
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Brand Management : Co-creating Meaningful Brands
Michael Beverland
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Using Social Media for Work : How to maintain professional etiquette online
Bloomsbury Publishing
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Giving Voice to Values-based Leadership : How to Develop Good Organizations Through Work on Values
Gry Espedal
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Social Media Strategy : Marketing, Advertising, and Public Relations in the Consumer Revolution
Keith A. Quesenberry
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The 22 Immutable Laws Of Marketing
Al Ries
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Best Story Wins : Storytelling for business success: An Economist Edge book
Mark Edwards
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Corporate Communication : A Guide to Theory and Practice
Joep P. Cornelissen
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Applied Marketing Analytics Using R
Gokhan Yildirim
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Consumer Culture Theory
Eric Arnould
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Accelerating Sustainability in Fashion, Clothing and Textiles
Martin Charter
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The Future of Luxury Customer Experience : How to Create High-Value, Personalized Omnichannel Experiences
Gabriella Lojacono
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Digital Storytelling for Brands
Bridget Tombleson
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Luxury Fashion Brand Management : Unifying Fashion with Sustainability
Olga (London College of Fashion, UK) Mitterfellner
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Social Media Communication : Concepts, Practices, Data, Law and Ethics
Jeremy Harris Lipschultz
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Wine Sales and Distribution : The Secrets to Building a Consultative Selling Approach
Paul Wagner
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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