Effective Financial Communication : Key Concepts, Empirical Insights, and Implications for Practice
Christian Pieter Hoffmann
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Wonder City of the World : New York City Travel Posters
Nicholas D. Lowry
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Advertising in America : A Reference Handbook
Danielle Sarver (University for the Creative Arts, UK) Coombs
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Advertising in the Digital Age : Theories and Practices
Sevil Yesiloglu
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Women’s Work in Public Relations
Elizabeth (Sheffield Hallam University, UK) Bridgen
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Leads da $100M : Come Convincere gli Sconosciuti a Voler Comprare le Tue Cose
Alex Hormozi
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The Attention Economy : A Category Blueprint
Karen Nelson-Field
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Decoding Digital Consumer Behavior : Bridging Theory and Practice
Alfonso Pellegrino
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Hegarty on Creativity : There are No Rules
John Hegarty
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The Advertising Concept Book : Think Now, Design Later
Pete Barry
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The Anatomy of Humbug : How to Think Differently About Advertising
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The Luxury Strategy : Break the Rules of Marketing to Build Luxury Brands
Jean-Noel Kapferer
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Truth, Lies, and Advertising : The Art of Account Planning
Jon Steel
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20th Century Classic Cars
Phil Patton
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Storynomics : Story Driven Marketing in the Post-Advertising World
Robert McKee
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Ogilvy on Advertising in the Digital Age
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100 Posters That Changed The World
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All-American Ads of the 80s
Steven Heller
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
Al Ries
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All-American Ads of the 60s
Steven Heller
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All-American Ads of the 90s
Steven Heller
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Creative Demons and How to Slay Them
Richard Holman
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Better Brand Health : Measures and Metrics for a How Brands Grow World
Jenni (International Director, International Director, Ehren Romaniuk
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