Effective CRM using Predictive Analytics
Antonios Chorianopoulos
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Marketing ROI
James Lenskold
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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Defending Your Brand : How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
T. Calkins
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How to Measure Digital Marketing : Metrics for Assessing Impact and Designing Success
L. Flores
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Brand Romance : Using the Power of High Design to Build a Lifelong Relationship with Your Audience
Y. Kusume
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Standing Room Only : Marketing Insights for Engaging Performing Arts Audiences
J. Bernstein
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The Lifebelt : The Definitive Guide to Managing Customer Retention
John A. Murphy
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The Compliance Business and Its Customers : Gaining Competitive Advantage by Controlling Your Customers
E. Kasabov
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From Chinese Brand Culture to Global Brands : Insights from aesthetics, fashion and history
W. Zhiyan
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Working With Agencies : An Insider's Guide
Michael (Partners Andrew Aldridge, UK) Sims
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Communicating with Customers : Service Approaches, Ethics and Impact
Wendy S.Zabava- Ford
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The Golden Crossroads : Multidisciplinary Findings for Business Success from the Worlds of Fine Arts, Design and Culture
Marco Bevolo
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Star-Spangled Soccer : The Selling, Marketing and Management of Soccer in the USA
G. Hopkins
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Omni-Channel Retail and the Supply Chain : Working Together for a Competitive Advantage
Paul Myerson
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Customer Management Excellence : Successful Strategies from Service Leaders
Mike Faulkner
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Marketing the Unknown : Developing Market Strategies for Technical Innovations
Paul (E.M. Lyon (France) and Cranfield School of Management ( Millier
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Lean for Sales : Bringing the Science of Lean to the Art of Selling
Sean Gillespie
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Sunset in the Land of the Rising Sun : Why Japanese Multinational Corporations Will Struggle in the Global Future
J. Black
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