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Qualitative Market Research : Principle & Practice
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Various
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Gilbert (University of Wisconsin) Churchill
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Alan Wilson
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Frances Brassington
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Philip Kotler
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Sandra E. Moriarty
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Timothy Coombs
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New Directions in Consumer Research
Paul Hewer
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Yonggui Wang
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Robert L. Heath
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Laurie C. (Barrington, Illinois) Grand
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The Language of Advertising: Major Themes in English Studies
Guy Cook
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