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Olan D. Forker
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Handbook of Demographics for Marketing & Advertising : New Trends in the American Marketplace
William Lazer
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Fred R. David
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Michael Solomon
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Philip Kotler
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Philip Kotler
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Michael Solomon
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Gary Armstrong
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Philip Kotler
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Kenneth Clow
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Gilbert (University of Wisconsin) Churchill
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Thomas O'Guinn
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Dawn (Vanderbilt University) Iacobucci
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