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Charles (Texas Christian University) Lamb
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Klaus Backhaus
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Klaus Backhaus
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Verkaufskompetenz im Außendienst : Der Kompaktkurs mit Grundlagen, Anwendungen und Beispielen
Dirk Thiemann
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Frank Deges
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Gill Ereaut
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Kiyoshi Suzaki
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HOFFMAN
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Philip Kotler
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Integrated Advertising, Promotion and Marketing Communications, Global Edition + MyLab Marketing with Pearson eText
Kenneth Clow
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Sandra Moriarty
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Gary Armstrong
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