Data-Driven Personalization : How to Use Consumer Insights to Generate Customer Loyalty
Zontee (Founder of Media Volery and Director of Strategy) Hou
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Cultural Intelligence for Marketers : Building an Inclusive Marketing Strategy
Anastasia Karklina (Senior Lead of Global Insights, Cultural Gabriel
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Social Media and Society : An Introduction to the Mass Media Landscape
Regina Luttrell
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Satisfaction: A Behavioral Perspective on the Consumer : A Behavioral Perspective on the Consumer
Richard L. Oliver
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Satisfaction: A Behavioral Perspective on the Consumer : A Behavioral Perspective on the Consumer
Richard L. Oliver
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Strategic Brand Management
Richard (Professor Emeritus of Marketing and Consum Rosenbaum-Elliott
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International Marketing Strategy: Analysis, Development and Implementation
Isobel (Sheffield Hallam University) Doole
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Search Marketing : A Strategic Approach to SEO and SEM
Kelly (Founder and CEO) Cutler
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Strategic Advertising Management
Larry (Visiting Professor of Marketing at the Turku School of E Percy
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Managing Customer Experience and Relationships : A Strategic Framework
Don (President and Founder of Marketing 1:1, Inc.) Peppers
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CommunicAsian : How Asia's Rise Is Shaping the Future of Communications, and How to Plan for It
Oliver Stelling
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CEOs on a Mission : Reimagining CEO Activism, Development, and Difference
Eric Kwame (Drake University School of Journalism and Mass Commu Adae
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Systems Engineering : Influencing Our Planet and Reengineering Our Actions
Adedeji B. (Professor, Dean Graduate School of Engineering and Badiru
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Leadership Matters : An Industrial Engineering Framework for Developing and Sustaining Industry
Adedeji B. (Professor, Dean Graduate School of Engineering and Badiru
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Brands and Branding : Strategy to Build and Nurture Brands
Ashita (S.P. Jain Institute of Management and Research, Mumb Aggarwal
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Master Scheduling : A Practical Guide to Competitive Manufacturing
John F. Proud
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Online Marketing : A Customer-Led Approach
Richard (Newcastle Business School, Northumbria University) Gay
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Erfolgsfaktoren Von Co-Branding-Strategien
Oliver Schreiber
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Virale Vermarktung Von Online-Plattformen
Bechmann Oliver
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Identifikation und Erklarung von Markenerosion
Oliver Klante
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Mehrstufige Marktsegmentierung zur Neukundenakquisition
Oliver Kohrmann
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ASB Summer University 2006 : Assessment of student satisfaction with a threefold approach
Oliver Muhlich
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Kundenzufriedenheit im internationalen B2C-Bereich : Performancevergleich bei Landesgesellschaften am Beispiel der XYZ AG
Oliver Kopp
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