YouTube, The Home of Vlogging : The rise of video on demand
50minutes
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Doing Research Projects in Marketing, Management and Consumer Research
Chris Hackley
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Infinite Possibility : Creating Customer Value on the Digital Frontier
B. Joseph Pine
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Understanding Children as Consumers
David W (University of Edinburgh, UK) Marshall
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Trustworthy Online Controlled Experiments : A Practical Guide to A/B Testing
Ron Kohavi
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Transformative Consumer Research for Personal and Collective Well-Being
David Glen Mick
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Qualitative Marketing Research : A Cultural Approach
Johanna (Aalto University, Finland) Moisander
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Qualitative Consumer and Marketing Research
Russell W. (York University, Canada) Belk
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Exploring Marketing Research (with Qualtrics Printed Access Card)
Babin/Zikmund
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The Quintessence of Intercultural Business Communication
Melanie Moll
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Rum : More than 100 of the world's best rums
Dominic Roskrow
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Marketing Research : Applied Insight
Dan Nunan
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Sensory Marketing : Research on the Sensuality of Products
Aradhna Krishna
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Market Research In A Week : Market Research In Seven Simple Steps
Judy Bartkowiak
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Choice-Based Conjoint Analysis : Models and Designs
Damaraju Raghavarao
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Consumer Behavior in Travel and Tourism
Kaye Sung Chon
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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Segmentation, Revenue Management and Pricing Analytics
Tudor Bodea
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CB (with CB Online, 1 term (6 months) Printed Access Card)
Babin/Harris
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