Qualitaet Elektronischer Dienstleistungen: Messung Und Auswirkungen
Ibrahim Kose
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Differenzierung Von Handelsunternehmen
Christina Muller
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Convenience Im Handel
Christina Reith
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Gefaehrdung Existierender Kundenbeziehungen
Sonja Klose
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Der Einfluss Des Geschaeftsstaettenimages Auf Die Produktbewertung Von Handelsmarken
Saskia Hardwig
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Auswirkungen Von Einkaufsconvenience
Andreas Ettinger
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Preis-Leistungs-Positionierung : Konzeption Und Umsetzung
Christian Wiegner
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Betriebsformen Im Automobilhandel : Konzeptualisierung Und Empirische Ergebnisse Einer Multiattributiven Praeferenzstrukturmodellierung
Christian Stallkamp
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Preismanagement Von Konsumgueterherstellern : Konzeption, Umsetzung Und Erfolgsauswirkungen
Frank Breitschwerdt
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Preis Und Markendehnung : Eine Empirische Analyse
Katia Rumpf
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Organisation Des Preismanagements Von Konsumgueterherstellern : Eine Empirische Untersuchung
Yorck Nelius
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Der Preismanagement-Prozess Fuer Luxusmarken : Gestaltung Und Erfolgsauswirkungen
Henning Mohr
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Preisdifferenzierung Aus Kundensicht : Eine Verhaltenswissenschaftliche Untersuchung Wahrgenommener Komplexitaet Von Preisdifferenzierung
Rebecca Winkelmann
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EDLP versus Hi-Lo Pricing Strategies in Retailing : Literature Review and Empirical Examinations in the German Retail Market
Sabine El Husseini
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Price Elasticity : Research on Magnitude and Determinants
Evelyn Friedel
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Shopping Enjoyment : Determinanten, Auswirkungen Und Moderierende Effekte
Eva Schuckmann
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Shopper Behavior at the Point of Purchase : Drivers of in-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement Product Choice
Toni Schmidt
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