The Illustrated Guide to the Mass Communication Research Project
Patricia (Utica University, USA) Swann
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Value in Marketing : Retrospective and Perspective Stance
Marin A. Marinov
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Bridging Boundaries in Consumption, Markets and Culture
Karen V. Fernandez
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Projective Techniques and Sort-Based Research Methods
Paul M.W. Hackett
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Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency
C. Keith (University of Central Florida, Orlando, USA) Harrison
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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Routledge International Handbook of Consumer Psychology
Cathrine V. Jansson-Boyd
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Social Media in the Fashion Industry : Fundamentals, Strategy and Research Methods
Patricia SanMiguel
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Which Winegrape Varieties Are Grown Where? A Global Empirical Picture
Kym Anderson
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Which Winegrape Varieties Are Grown Where? A Global Empirical Picture
Kym Anderson
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Customers Know You Suck : Actionable CX Strategies to Better Understand, Attract, and Retain Customers
Debbie Levitt
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Consumer Expectations : Micro Foundations and Macro Impact
Richard Thomas (University of Michigan, Ann Arbor) Curtin
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Pathways to Polling : Crisis, Cooperation and the Making of Public Opinion Professions
Amy Fried
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Taste, Consumption and Markets : An Interdisciplinary Volume
Zeynep Arsel
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Absolute Essentials of Marketing Research
Bonita M. (Lycoming College, USA) Kolb
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Brand Metrics : Measuring Brand Efficacy along the Customer Journey
Jacek Kall
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Digitalizing Consumption : How devices shape consumer culture
Franck Cochoy
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Foundations of Marketing Thought : The Influence of the German Historical School
D.G. Brian Jones
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Digital Channels and Social Media Management in Luxury Markets
Fabrizio Mosca
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Intercultural Marketing : Theory and Practice
Ivana Beveridge
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