Applied Marketing Analytics Using R
Gokhan Yildirim
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European Consumers in the Digital Era : Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata (Dept. of Intnl Management, Poznan Univ. o Bartosik-Purgat
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Luxury Brand and Art Collaborations : Postmodern Consumer Culture
Federica Carlotto
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Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
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Transhumanisms and Biotechnologies in Consumer Society
Jennifer Takhar
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The Routledge Handbook of Digital Consumption
Rosa Llamas
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Qualitative Consumer and Marketing Research
Russell W. Belk
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Sensory Marketing : Research on the Sensuality of Products
Aradhna (University of Michigan, Ann Arbor, USA) Krishna
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Key Marketing Metrics : The 50+ metrics every manager needs to know
Neil Bendle
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Marketing Planning & Strategy : A Practical Introduction
John Dawes
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Brand Fusion : Purpose-driven brand strategy
Terry Smith
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Psychological Foundations of Marketing : The Keys to Consumer Behavior
Allan Kimmel
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Consumer Behaviour in Sport and Events
Daniel Funk
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From Trump to Biden and Beyond : Reimagining US-China Relations
Earl A. Carr Jr.
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Marketing Research : A Managerial Approach
Al Marshall
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Genes, Climate, and Consumption Culture : Connecting the Dots
Jagdish N. (Emory University, USA) Sheth
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Netnography Unlimited : Understanding Technoculture using Qualitative Social Media Research
Robert V. Kozinets
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Consumer Behaviour and Analytics
Andrew (Nottingham University Business School, UK) Smith
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The Consumer Insights Handbook : Unlocking Audience Research Methods
Danielle Sarver Coombs
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Digital Analytics for Marketing
A. Karim Feroz
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The Rise of Positive Luxury : Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
Wided (B&C Consulting Group) Batat
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Magnetize Your Audience : The Power of Inbound Marketing
Bumblebee Edition
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Strategieentwicklung mit Design Thinking : Mit Innovation zu Wettbewerbsvorteilen
Claude Diderich
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