Neuro-Advertising : Brain-friendly advertising for more success in your market
Elke Schwarz
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Marketing Fashion : Critical Perspectives on the Power of Fashion in Contemporary Culture
Karin M. (University of Boras, Sweden) Ekstrom
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Research Methods in Luxury Management
Michael J. G. (University of Leeds, UK) Parnwell
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The Routledge Companion to Strategic Marketing
Bodo B. Schlegelmilch
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Interviewing Users : How to Uncover Compelling Insights
Steve Portigal
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Evaluating Social Media Marketing : Social Proof and Online Buyer Behaviour
Katarzyna (Cracow University of Economics, Poland) Sanak-Kosmowska
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Information Asymmetry in Online Advertising
Jan W. (Cracow University of Economics, Poland) Wiktor
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Philosophy of Marketing : The New Realist Approach
Matteo Giannasi
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Market Research with Panels : Types, Surveys, Analysis, and Applications
Martin Gunther
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Consumer-Centric Category Management : How to Increase Profits by Managing Categories Based on Consumer Needs
ACNielsen
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Commitment-Led Marketing : The Key to Brand Profits is in the Customer's Mind
Jan Hofmeyr
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The Handbook of Online and Social Media Research : Tools and Techniques for Market Researchers
Ray (The Future Place, Nottingham, UK) Poynter
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Information Masters : Secrets of the Customer Race
John (Center for Information Based Competition) McKean
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Doing Anthropology in Consumer Research
Patricia L Sunderland
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The Art and Science of Interpreting Market Research Evidence
D. V. L. Smith
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The Intuitive Customer : 7 Imperatives For Moving Your Customer Experience to the Next Level
Colin Shaw
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Marketing Social Change : Changing Behavior to Promote Health, Social Development, and the Environment
Alan R. Andreasen
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The Activation Imperative : How to Build Brands and Business by Inspiring Action
William Rosen
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The Handbook of Market Intelligence : Understand, Compete and Grow in Global Markets
Hans Hedin
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Practical Ethnography : A Guide to Doing Ethnography in the Private Sector
Sam Ladner
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Actionable Gamification - Beyond Points, Badges, and Leaderboards
Yu-Kai Chou
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Understanding Children as Consumers
David W Marshall
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