Consumer Behaviour : Implications for Marketing Strategy
Cathy Neal
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Projective Techniques and Sort-Based Research Methods
Paul M.W. Hackett
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Sport Business Analytics : Using Data to Increase Revenue and Improve Operational Efficiency
C. Keith (University of Central Florida, Orlando, USA) Harrison
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Add to BasketRoutledge International Handbook of Consumer Psychology
Cathrine V. Jansson-Boyd
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好服务,这样设计:23个服务设计案例
黄蔚
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Social Media Marketing Essential Learning Kit
Video2brain
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£57.50
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Marketing Scales Handbook : Multi-Item Measures for Consumer Insight Research (Volume 9)
Gordon C, II Bruner
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Research in Consumer Behaviour : v. 8
Clifford J. (Business Program, Arizona University, USA) Schultz II
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Market Response and Marketing Mix Models : Trends and Research Opportunities
Douglas Bowman
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Marketing Expenditures and Word-of-Mouth Communication : Complements or Substitutes?
Guillermo Armelini
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Loyalty Programs : Generalizations on Their Adoption, Effectiveness and Design
Tammo H.A. Bijmolt
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£49.95
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Product Assortment and Consumer Choice : An Interdisciplinary Review
Alexander Chernev
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The Emotional Shopper : Assessing the Effectiveness of Retail Therapy
Leonard Lee
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Harnessing Omni-Channel Marketing Strategies for Fashion and Luxury Brands
Wilson Ozuem
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Using Installed Base Selling to Maximize Revenue : A Step-by-Step Approach to Achieving Long-Term Profitable Growth
Remi Gicquel
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Influencer Marketing for Brands : What YouTube and Instagram Can Teach You About the Future of Digital Advertising
Aron Levin
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User Research with Kids : How to Effectively Conduct Research with Participants Aged 3-16
Thomas Visby Snitker
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Artificial Intelligence Marketing Research Methods
Johnny Ch Lok
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£48.00
£39.75
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Persistent Preferences in Market Place Choices : Brand Loyalty, Choice Inertia, and Something in Between
A. V. Muthukrishnan
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£48.85
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The Cultural Meaning of Brands
Carlos J. Torelli
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Consumer Experience Factor Influences Business Success
Johnny Ch Lok
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£38.15
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Consumer Behavioral Psychological Prediction
Johnny Ch Lok
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£58.00
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