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Robert R. Ulmer
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Barbara (American University) Diggs-Brown
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Fred R. David
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Michael Solomon
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Philip Kotler
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Michael Solomon
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Philip Kotler
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Lambert Stewart
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Rob Fahey
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Alan Wilson
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Frances Brassington
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Principles of Marketing, Plus Principles of Marketing Access Card with Pearson Etext
Philip Kotler
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Sandra E. Moriarty
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Laurie C. (Barrington, Illinois) Grand
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Gilbert (University of Wisconsin) Churchill
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Thomas O'Guinn
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Dawn (Vanderbilt University) Iacobucci
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Stephen Pettitt
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Donald Treadwell
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