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The Language of Advertising: Major Themes in English Studies
Guy Cook
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Richard (School of Management, University of Bath) Elliott
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Robert Heath
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Various
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Stephen Pettitt
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Marketing : A Global Perspective (with CourseMate and eBook Access Card)
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Consumer Behaviour : Applications in Marketing
Malcolm Wright
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Donald Treadwell
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Wayne Visser
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Digitale Markenfuhrung : Digital Branding in Zeiten divergierender Markte
Karsten Kilian
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Integrierte Markenfuhrung im digitalen Zeitalter : Bedeutung - Konzepte - Instrumente - Evaluation
Mijka Ghorbani
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Von der Offline- zur Online-Kommunikation
Stephan Platt
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Free the Beagle : A Journey to Destinae
Roy H. Williams
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Marketing : An Introduction
Rosalind Masterson
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