Decoding Coca-Cola : A Biography of a Global Brand
Robert (RMIT, Australia) Crawford
In Stock - usually despatched within 24 hours
Format: Book (Hardback)
Luxury and Fashion Marketing : The Global Perspective
Satyendra Singh
Out of stock
Format: Book (Hardback)
Marketing, Rhetoric and Control : The Magical Foundations of Marketing Theory
Christopher Miles
Available to Order - This title is available to order, with delivery expected within 2 weeks
Format: Book (Hardback)
£135.00
Available to Order - This title is available to order, with delivery expected within 2 weeks
Book (Hardback)
Add to BasketThe Psychology of Consumer Profiling in a Digital Age
Barrie (University of Leicester, UK University of Leicester Un Gunter
Out of stock
Format: Book (Hardback)
Ethnic Marketing : Theory, Practice and Entrepreneurship
Guilherme Pires
Out of stock
Format: Book (Hardback)
Artificial Intelligence for Marketing Management
Park (University of Southern Queensland, Australia) Thaichon
Out of stock
Format: Book (Hardback)
Religion and Consumer Behaviour : Influence of Religiosity and Culture on Consumption
Gaurav Gupta
Out of stock
Format: Book (Hardback)
Consumer Ethnocentrism, Country of Origin and Marketing : Food Market in Poland
Pawel (University of Lodz, Poland.) Bryla
Out of stock
Format: Book (Hardback)
Corporate Social Responsibility and Marketing Ethics : The Effects of Value-Based Marketing on Consumer Behaviour
Honorata Howaniec
Out of stock
Format: Book (Hardback)
Marketing and Gamification : Applications, Challenges, and Ethics
Sahil Gupta
Pre-Order
Format: Book (Hardback)
Stakeholder Involvement in Social Marketing : Challenges and Approaches to Engagement
Kathy Knox
Out of stock
Format: Book (Hardback)
Digital Disruption in Marketing and Communications : A Strategic and Organizational Approach
Edoardo Magnotta
Out of stock
Format: Book (Hardback)
New Consumer Culture in China : The Flower Market and New Everyday Consumption
Xi (Tsinghua University, China) Liu
Out of stock
Format: Book (Hardback)
Strategic Marketing of Higher Education in Africa
Emmanuel (University of Greenwich, UK) Mogaji
Out of stock
Format: Book (Hardback)
Understanding the Higher Education Market in Africa
Emmanuel (University of Greenwich, UK) Mogaji
Out of stock
Format: Book (Hardback)
Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
Out of stock
Format: Book (Hardback)
Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
Out of stock
Format: Book (Paperback / softback)
Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
Out of stock
Format: Book (Hardback)
Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
Out of stock
Format: Book (Hardback)