Charity Marketing : Contemporary Issues, Research and Practice
Fran (University of Suffolk, UK) Hyde
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Corporate Heritage Marketing : Using the Past as a Strategic Asset
Angelo Riviezzo
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Corporate Heritage Marketing : Using the Past as a Strategic Asset
Angelo Riviezzo
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£33.79
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Brand Management in a Co-Creation Perspective : Communication as Constitutive of Brands
Heidi Hansen
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Building Corporate Identity, Image and Reputation in the Digital Era
T C Melewar
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Internal Marketing : Theories, Perspectives, and Stakeholders
David M. (Newcastle Business School, UK) Brown
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Marketing, Rhetoric and Control : The Magical Foundations of Marketing Theory
Christopher Miles
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£135.00
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Ethnic Hospitality Marketing : Authenticity and Quality Constructions in the Greek Food Industry
Elena Chatzopoulou
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Marketing and Gamification : Applications, Challenges, and Ethics
Sahil Gupta
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