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Multisensory Flavor Perception : From Fundamental Neuroscience Through to the Marketplace, Hardback Book

Multisensory Flavor Perception : From Fundamental Neuroscience Through to the Marketplace Hardback

Edited by Betina (Assistant Professor, Marketing and Consumer Behaviour group, Wageningen Un Piqueras-Fiszman, Charles (Professor, University of Oxford, UK) Spence

Part of the Woodhead Publishing Series in Food Science, Technology and Nutrition series

Hardback

Available to Order - This title is available to order, with delivery expected within 2 weeks

Description

Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research.

The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their consumption in the context of food and drink. The chapters in this edited volume review the existing literature, also explaining the underlying neural and psychological mechanisms which lead to crossmodal perception of flavor.

The book brings together research which has not been presented before, making it the first book in the market to cover the literature of multisensory flavor perception by incorporating the latest in psychophysics and neuroscience.

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£183.00

Available to Order - This title is available to order, with delivery expected within 2 weeks
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