Decoding the Irrational Consumer : How to Commission, Run and Generate Insights from Neuromarketing Research
Darren Bridger
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From Chinese Brand Culture to Global Brands : Insights from aesthetics, fashion and history
W. Zhiyan
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Reset : Business and Society in the New Social Landscape
James Rubin
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Understanding Children as Consumers
David W Marshall
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Advanced Customer Analytics : Targeting, Valuing, Segmenting and Loyalty Techniques
Mike Grigsby
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Games and Gamification in Market Research : Increasing Consumer Engagement in Research for Business Success
Betty Adamou
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Actionable Gamification - Beyond Points, Badges, and Leaderboards
Yu-Kai Chou
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Hidden in Plain Sight : How to Find and Execute Your Company's Next Big Growth Strategy
Erich Joachimsthaler
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The Digital Metrics Field Guide : The Definitive Reference for Brands Using the Web, Social Media, Mobile Media, or Email
Stephen D. Rappaport
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From Trump to Biden and Beyond : Reimagining US-China Relations
Earl A. Carr Jr.
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Mastering Market Analytics : Business Metrics - Practice and Application
Robert (University of Lodz, Poland) Kozielski
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Advanced Marketing Research
Richard (University of Michigan) Bagozzi
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Know Your Customer : New Approaches to Understanding Customer Value and Satisfaction
Robert B. (University of Tennessee) Woodruff
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Qualitative Research in Digital Environments : A Research Toolkit
Alessandro Caliandro
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Principles of International Marketing Research
Len (London Jute Association) Groves
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Consumer Behaviour : Perspectives, Findings and Explanations
John O'Shaughnessy
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The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
M. Fisher
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Introducing Marketing Research
Paul Baines
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Videography : Introduction to Interpretive Videoanalysis of Social Situations
Hubert Knoblauch
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Tourism Behaviour : Travellers' Decisions and Actions
Roger (Kent Institute of Business & Technology, Australia) March
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Marketing Research with IBM® SPSS Statistics : A Practical Guide
Karine Charry
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The Psychology of Consumer Profiling in a Digital Age
Barrie (University of Leicester, UK University of Leicester Un Gunter
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Qualitative Marketing Research : Understanding Consumer Behaviour
Dominika (University of Warsaw, Poland) Maison
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