Product Analytics : Applied Data Science Techniques for Actionable Consumer Insights
Joanne Rodrigues
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Introducing Marketing Research
Paul Baines
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The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers
M. Fisher
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Qualitative Research in Digital Environments : A Research Toolkit
Alessandro Caliandro
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Mastering Market Analytics : Business Metrics - Practice and Application
Robert (University of Lodz, Poland) Kozielski
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The Affluent Consumer : Marketing and Selling the Luxury Lifestyle
Ronald D. Michman
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The Routledge Companion to Identity and Consumption
Ayalla A. Ruvio
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Analyzing Strategic Behavior in Business and Economics : A Game Theory Primer
Thomas J. Webster
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Marketing Research for the Tourism, Hospitality and Events Industries
Bonita Kolb
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The Psychology of Consumer Profiling in a Digital Age
Barrie (University of Leicester, UK University of Leicester Un Gunter
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Alternative Market Research Methods : Market Sensing
Alison Lawson
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Tourism Behaviour : Travellers' Decisions and Actions
Roger (Kent Institute of Business & Technology, Australia) March
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Studying Audiences : The Shock of the Real
Virginia Nightingale
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Qualitative Marketing Research : Understanding Consumer Behaviour
Dominika (University of Warsaw, Poland) Maison
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Intercultural Readiness : Four Competences for Working Across Cultures
U. Brinkmann
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Predictive Analytics, Data Mining and Big Data : Myths, Misconceptions and Methods
S. Finlay
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Marketing Research with IBM® SPSS Statistics : A Practical Guide
Karine Charry
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Market Segmentation Analysis : Understanding It, Doing It, and Making It Useful
Sara Dolnicar
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Which Winegrape Varieties Are Grown Where? A Global Empirical Picture
Kym Anderson
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Which Winegrape Varieties Are Grown Where? A Global Empirical Picture
Kym Anderson
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