The Consumer Interest (RLE Consumer Behaviour) : Dimensions and Policy Implications
J. D. Forbes
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Protecting Main Street : Measuring the Customer Experience in Financial Services for Business and Public Policy
Paul C. Lubin
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Asia's Entrepreneurs : Dilemmas, Risks and Opportunities
Virginia Cha
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Germany’s Economic Renaissance : Lessons for the United States
J. Ewing
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Preparing for Today's Global Job Market : From the Lens of Color
C. Robinson-Easley
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Toward a Metatheory of Economic Bubbles: Socio-Political and Cultural Perspectives
N. Dholakia
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Marketing to the 90s Generation : Global Data on Society, Consumption, and Identity
A. Parment
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Perspectives on Consumer Choice : From Behavior to Action, from Action to Agency
Gordon R. Foxall
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Customer Engagement : Contemporary issues and challenges
Roderick J. (University of Auckland, New Zealand) Brodie
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Consumer Research : Introspective Essays on the Study of Consumption
Morris B. Holbrook
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Customers Know You Suck : Actionable CX Strategies to Better Understand, Attract, and Retain Customers
Debbie Levitt
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Controversy in Marketing Theory: For Reason, Realism, Truth and Objectivity : For Reason, Realism, Truth and Objectivity
Shelby D. Hunt
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Using Installed Base Selling to Maximize Revenue : A Step-by-Step Approach to Achieving Long-Term Profitable Growth
Remi Gicquel
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Influencer Marketing for Brands : What YouTube and Instagram Can Teach You About the Future of Digital Advertising
Aron Levin
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User Research with Kids : How to Effectively Conduct Research with Participants Aged 3-16
Thomas Visby Snitker
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Thromboseprophylaxe in Unfallchirurgie und Orthopadie
Ralf Eisele
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Die Gewinnung innovationswirksamer Informationen mittels Anbieter-Nachfrager-Kommunikation
Mullers Andrea Mullers
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Computergestuetzte Aktivierungsmessung in der Marketingforschung : Entwicklung eines Computerprogramms zur Erfassung elektrodermaler Daten und zur marketingorientierten Auswertung unter besonderer Ber
Steiger Andreas Steiger
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Vereinfachte Kaufentscheidungen von Konsumenten : Erklaerung psychischer Prozesse kognitiv limitierten Entscheidungsverhaltens von Konsumenten
Schulte Helmut Schulte
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Anonymisierte Befragungen mit zufallsverschluesselten Antworten : Die Randomized-Response-Technik (RRT): Methodische Grundlagen, Modelle und Anwendungen
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Verbraucherinteresse als Informationsproblem
Vetter Annemarie Vetter
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