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Carl (University of Texas, Arlington) McDaniel
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Klaus Backhaus
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Klaus Backhaus
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Verkaufskompetenz im Außendienst : Der Kompaktkurs mit Grundlagen, Anwendungen und Beispielen
Dirk Thiemann
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Grundlagen des E-Commerce : Strategien, Modelle, Instrumente
Frank Deges
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Qualitative Market Research : Principle & Practice
Gill Ereaut
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Add to BasketCustomer Surveys Agen Manager CB
Hatry/Marcotte/Houte
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HOFFMAN
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Add to BasketCommodity Advertising : The Economics and Measurement of Generic Programs
Olan D. Forker
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The Seven Myths of Customer Management : How to be Customer-Driven without Being Customer-Led
John Abram
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The Myth of the Ethical Consumer Hardback with DVD
Timothy M. (University of Technology, Sydney) Devinney
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Add to BasketRoutledge Library Editions: Marketing (27 vols)
Various
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Consumer Behaviour Analysis : Critical Perspectives on Business and Management
Gordon Foxall
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Marketing : Critical Perspectives on Business and Management
Michael Baker
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