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Annmarie Hanlon
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Klaus Backhaus
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Klaus Backhaus
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Verkaufskompetenz im Außendienst : Der Kompaktkurs mit Grundlagen, Anwendungen und Beispielen
Dirk Thiemann
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Grundlagen des E-Commerce : Strategien, Modelle, Instrumente
Frank Deges
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Praxis-Guide Bildrechte : Rechtssichere Bildnutzung – der Leitfaden fur Unternehmen, Behorden, Vereine, Journalisten, Blogger und Fotografen
Christian W. Eggers
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Commodity Advertising : The Economics and Measurement of Generic Programs
Olan D. Forker
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Handbook of Demographics for Marketing & Advertising : New Trends in the American Marketplace
William Lazer
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John Abram
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MyMarketingLab with Pearson eText -- Access Card -- for Marketing Management, Global Edition
Philip Kotler
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Integrated Advertising, Promotion and Marketing Communications OLP with eText, Global Edition
Kenneth Clow
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Gary Armstrong
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